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  2. Marketing ethics - Wikipedia

    en.wikipedia.org/wiki/Marketing_ethics

    Market research is the collection and analysis of information about consumers, competitors and the effectiveness of marketing programs. [6] With market research, businesses can make decisions based on how the responses of the market, leading to a better understanding of how the business has to adapt to the changing market.

  3. Structure–conduct–performance paradigm - Wikipedia

    en.wikipedia.org/wiki/Structure–conduct...

    The structure–conduct–performance (SCP) paradigm, first published by economists Edward Chamberlin and Joan Robinson in 1933 [1] and subsequently developed by Joe S. Bain, is a model in industrial organization economics that offers a causal theoretical explanation for firm performance through economic conduct on incomplete markets.

  4. Market structure - Wikipedia

    en.wikipedia.org/wiki/Market_structure

    The market structure determines the price formation method of the market. Suppliers and Demanders (sellers and buyers) will aim to find a price that both parties can accept creating a equilibrium quantity. Market definition is an important issue for regulators facing changes in market structure, which needs to be determined. [1]

  5. Market (economics) - Wikipedia

    en.wikipedia.org/wiki/Market_(economics)

    In economics, a market is a composition of systems, ... the Puritan's idea of the calling and ascetic conduct contributed to development of capitalism: ...

  6. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  7. Anti-competitive practices - Wikipedia

    en.wikipedia.org/wiki/Anti-competitive_practices

    Anti-competitive behavior refers to actions taken by a business or organization to limit, restrict or eliminate competition in a market, usually in order to gain an unfair advantage or dominate the market. These practices are often considered illegal or unethical and can harm consumers, other businesses and the broader economy.

  8. Market governance mechanism - Wikipedia

    en.wikipedia.org/wiki/Market_governance_mechanism

    Market governance is characterized by high-powered incentives and adaptability (i.e. flexibility). An example of an alliance structured with a market governance mechanism is a legal agreement between two organizations to distribute, license or export a particular product.

  9. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.