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The move: ELF Beauty stock plunged as much as 28.2% on Friday to $66.10. The sell-off extends its decline to about 71% from record highs. The sell-off extends its decline to about 71% from record ...
Shares of e.l.f. Beauty (NYSE: ELF) are up in the past week thanks to better-than-expected results for its fiscal 2025 second quarter. But the stock is still down about 45% from the all-time high ...
Beauty (NYSE: ELF) were pulling back today after short-seller Muddy Waters announced a short position in the cosmetics stock, accusing it of overstating revenue, profits, and inventory. Not ...
Sales soared, but valuation doubts weighed on the stock.
The beauty brand posted strong growth in the second quarter, but it wasn't enough for Wall Street. Why e.l.f Beauty Stock Popped but Then Fell This Week Skip to main content
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [ 3 ] Items include bath and skin-care products, mineral-based makeup, professional tools, [ 4 ] eyeliners , lipstick , glosses , [ 5 ] [ 6 ] blushes , bronzers , brushes , and mascara , among others.