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Oracle CRM is a customer relationship management system created by Oracle Corporation. [1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.
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Oracle RightNow is an American customer relationship management (CRM) software service for enterprise organizations which is part of Oracle Service. [1] It was originally developed by RightNow Technologies, Inc. , which was acquired by Oracle Corporation in 2011 in a $1.8 billion deal.
The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.
The market for mobile CRM applications is currently seeing record growth as new products and services around mobile CRM are being developed. The benefits of mobile CRM application have been demonstrated in a paper by Grandhi & Chugh (2012) through the case of Dow Corning and DirecTV where the introduction of SAP CRM system helped to improve their customer relations. [1]
PeopleSoft, Inc. was a company that provided human resource management systems (HRMS), financial management solutions (FMS), supply chain management (SCM), customer relationship management (CRM), and enterprise performance management (EPM) software, as well as software for manufacturing, and student administration to large corporations, governments, and organizations.
Oracle's core application software is a suite of enterprise software products, such as enterprise resource planning (ERP) software, human capital management (HCM) software, customer relationship management (CRM) software, enterprise performance management (EPM) software, Customer Experience Commerce (CX Commerce) and supply chain management ...
Oracle Fusion Applications (OFA) are a suite of applications built on Oracle Cloud that include cloud-based applications for enterprise resource planning (ERP), enterprise performance management (EPM), supply chain management and manufacturing (SCM), human capital management (HCM), and customer experience (CX).