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  2. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.

  4. List of paradoxes - Wikipedia

    en.wikipedia.org/wiki/List_of_paradoxes

    See also List of Ship of Theseus examples. Sorites paradox (also known as the paradox of the heap): If one removes a single grain of sand from a heap, they still have a heap. If they keep removing single grains, the heap will disappear. Can a single grain of sand make the difference between heap and non-heap?

  5. Glossary of rhetorical terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_rhetorical_terms

    Parenthesis – an explanatory or qualifying word, clause, or sentence inserted into a passage that is not essential to the literal meaning. Parody – comic imitation of something or somebody. Paronomasia – a pun, a play on words, often for humorous effect. Pathos – the emotional appeal to an audience in an argument; one of Aristotle's ...

  6. International Imitation Hemingway Competition - Wikipedia

    en.wikipedia.org/wiki/International_Imitation...

    The International Imitation Hemingway Competition, also known as the Bad Hemingway Contest, was an annual writing competition begun in Century City, California.Started in 1977 as a "promotional gag", [1] and held for nearly thirty years, the contest pays mock homage to Ernest Hemingway by encouraging authors to submit a 'really good page of really bad Hemingway' in a Hemingway-esque style.

  7. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  8. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.

  9. Visual rhetoric - Wikipedia

    en.wikipedia.org/wiki/Visual_rhetoric

    A traffic light is another example of everyday semiotics that people use on a daily basis, especially on the road. It is a set of automatically operated colored lights, typically red, yellow, and green, for controlling traffic at road junctions and crosswalks. Those who drive understand the meaning of each color without the usage of written words.