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In March 2013, T-Mobile introduced a new streamlined plan, Simple Choice, for new customers. This is part of an initiative called Un-carrier which drops contracts, subsidized phones, overage fees for data, and early termination fees. [27] In August 2016, T-Mobile introduced T-Mobile ONE as a replacement for Simple Choice.
Un-carrier is a marketing campaign created by T-Mobile US with Prophet, [1] and advertising company Publicis.It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. [2]
Sen. Amy Klobuchar asked if AT&T was prepared to offer its customers T-Mobile's current pricing plans. Stephenson said AT&T would honor existing T-Mobile contracts, even when customers renewed, as long as they bought similar phones. [15] Gigi Sohn, president of Public Knowledge, testified at the hearing. Sohn stated that at least 1,000 people ...
Comparing plans, Verizon offers its unlimited one-phone plan for $75 a month ($25 more than Consumer Cellular), AT&T’s version of this plan is $65.99 a month ($15.99 more), and T-Mobile’s plan ...
T-Mobile stock is up 69% in the past four years, compared to a 27% drop for Verizon and a 1% decline for AT&T . T-Mobile Sievert lays out some big growth targets for Wall Street to digest at an ...
Mobile virtual network operators (MVNOs) in the United States lease wireless telephone and data service from the four major cellular carriers in the country—AT&T Mobility, Boost Mobile, T-Mobile US, and Verizon—and offer various levels of free and/or paid talk, text and data services to their customers.