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During the era of male nude swimming, it was rarely allowed in girls' classes. In 1947 girls aged 9 to 13 at the Liberty School in Highland Park, Michigan were directed to wear swimsuits by the Superintendent of Schools in response to a protest by mothers to the board of education. Boys in the schools had not worn suits in their classes for ...
A swimsuit can be described by various names, some of which are used only in particular locations or for particular types of suit, including swimwear, bathing suit, bathing attire, swimming costume, bathing costume, swimming suit, swimmers, swimming togs, bathers, cossie (short for "costume"), or swimming trunks (usually worn by men), besides ...
Swimming classes for women and girls (in swimsuits) were held at YWCAs, sometimes in coordination with YMCA classes in the same locality. [55] The 1948 registration blank for the annual swim program for non-swimmers in Lincoln, Nebraska emphasized that girls should bring a towel but not their own suits, but rent suits at the YWCA.
The word "swimsuit" was coined in 1915 by Jantzen Knitting Mills, a sweater manufacturer who launched the Red Diving Girl swimwear brand. [41] The first annual bathing suit day at New York's Madison Square Garden in 1916 was a landmark. [42] The swimsuit apron, a design for early swimwear, disappeared by 1918, leaving a tunic covering the ...
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So we are certain the name "swimming suit" was never used in advertising. Mr. Dodson was manager of the Broadway retail store at the time, and I remember distinctly the twinkle in his eye as he suggested the use of the name in our advertising. So from 1921 we discontinued the use of the name bathing suits and used swimming suits in all our copy.