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In the US, the sale of Chanel No. 5 was promoted at perfume counters in high-end department stores. The Galeries Lafayette was the first retailer of the fragrance in Paris. In France itself, Chanel No. 5 was not advertised until the 1940s. [2]: 111–113 The first solo advertisement for Chanel No. 5 ran in The New York Times on 10 June 1934.
According to the Chanel website, the fragrance of Cuir de Russie is of "wild cavalcades, wafts of blond tobacco and the smell of boots tanned by birch bark, which the Russian soldiers would wear". [4] The scent contains frankincense, juniper wood, mandarin orange, bergamot, rose, jasmine and ylang-ylang.
The history of Chanel No. 5 is a unique journey to find the perfect perfume for women. Watch how it all happened.
In 1921, to complement Chanel's clothing lines, Coco Chanel commissioned perfumer Ernest Beaux to create a perfume for La Maison Chanel. His perfumes included the perfume No.5, named after the number of the sample Chanel liked best. Originally, given as a gift to clients, No.5's popularity prompted La Maison Chanel to offer it for sale in 1922.
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The No.5 perfume was concocted in 1921, by Ernest Beaux and Gabrielle Chanel. The designer made her one foray into high jewelry 11 years later, with a collection of platinum and gold diamonds ...