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Blibber-Blubber was the first bubble gum formulation, developed in 1906 by American confectioner Frank H. Fleer. [1] The gum was brittle and sticky, with it containing little cohesion; for these reasons, the gum was never marketed. [2] [3] It also required vigorous rubbing with a solvent to remove from the face after the bubble had burst.
Frank Henry Fleer (1860 [1] —November 1, 1921) was an American confectioner who is thought to have developed the first bubble gum. Fleer founded the Frank H. Fleer Corporation in 1919 as a gum manufacturer. Fleer's original formulation, called Blibber-Blubber, was never marketed to the public.
Fleer originally developed a bubble gum formulation called Blibber-Blubber in 1906. While this gum could be blown into bubbles, in other respects it was vastly inferior to regular chewing gum, and Blibber-Blubber was never marketed to the public. In 1928, Fleer employee Walter Diemer improved the Blibber-Blubber formulation to produce the first ...
Various colors of bubble gum balls. In 1928, Walter Diemer, an accountant for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe, based on a formula for a chewing gum called "Blibber-Blubber", was found to be less sticky than regular chewing gum and stretched more easily.
The company's founder, Frank Fleer, had previously made a batch of bubble gum in 1906 which he called Blibber-Blubber, but it was too sticky and easily broke. Ultimately, the modern form of bubble gum was invented in 1928 in Philadelphia and has remained his greatest achievement.
The gum was priced at one penny apiece and sold out in one day. Before long, the Fleer Chewing Gum Company began making bubble gum using Diemer's recipe, and the gum was marketed as “Dubble Bubble” gum. [8] Diemer's bubble gum was the first-ever commercially sold bubble gum, and its sales surpassed 1.5 million dollars in the first year. [8 ...
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