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Helene Curtis Industries, Inc. was an American cosmetics and beauty parlor products [1] firm based in Chicago. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care products, manufacturing Degree, among other items. [2]
Clear hair gel. Part of the Axe Hair Range. 2004 2008 Charged or Spiked-Up Look [30] Spikes up your hair. Part of the Axe hair crisis relief products. Present 2008 Laid Back or Shaggy Look [30] Gives you an easy looking hair. Part of the Axe hair crisis relief products. Present 2008 Whatever or Messy Look [30] Gives you a messy look. Part of ...
Aqua Net was invented by the Rayette Company of St. Paul, Minnesota [3] in the 1950s. [7] Rayette was founded by chemist Raymond E. Lee [8] in 1935, and specialized in professional hair care products including shampoo and hair coloring as well as curlers, dryers, rollers, brushes, and hairnets. [8]
In 2003, Bunge Limited acquired the Dalda brand from Hindustan Unilever Limited for reportedly under Rs 100 crore. [16] On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. [17]
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Salon Selectives is a line of hair care products, ranging from shampoos and hair conditioners to hair mousses, sprays, gels, and oils. Introduced by Helene Curtis in 1987, Salon Selectives is considered the first salon-inspired mass market hair care brand. It was acquired by Unilever in 1996 and was restructured in 2000 with all-new products ...