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Imperial Blue, abbreviated to IB and also known as Seagram's Imperial Blue, is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1997. [1] It is a blend of Indian grain spirits with imported Scotch malts . [ 2 ]
This is a list of whisky brands arranged by country of origin and style. Whisky (or whiskey) [ 1 ] is a type of distilled alcoholic beverage made from fermented grain mash . Different grains are used for different varieties, including barley , malted barley , rye , malted rye, wheat , and corn .
The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec.Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage brands in the world.
Blenders Pride launched in 1995. It is a Rum brand of Indian whisky, owned by Pernod Ricard.It is a blend of Indian grain spirits and imported Scotch malt. [1]Pernod Ricard has identified Blenders Pride as one of their core brands in India. [2]
It was the first whisky brand launched in India that did not use any artificial flavours. Pernod Ricard has identified Royal Stag along with Seagram's Imperial Blue , Seagram's Blenders Pride , Chivas Regal and Seagram's 100 Pipers as the company's five core brands to build its spirits business in India.
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