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WD-40's formula is a trade secret. [17] The original copy of the formula was moved to a secure bank vault in San Diego in 2018. [18] To avoid disclosing its composition, the product was not patented in 1953, and the window of opportunity for patenting it has long since closed.
Former WD-40 headquarters in San Diego. The WD-40 Company, originally the Rocket Chemical Company, is an American manufacturer of household and multi-use products, including its signature brand, WD-40, as well as 3-In-One Oil, Lava, Spot Shot, X-14, Carpet Fresh, GT85, 1001, Solvol, 2000 Flushes and No Vac. [2] It is based in San Diego, California.
3-in-One Oil is a general-purpose lubricating oil sold for household and do-it-yourself use. It was originally formulated in 1894 for use on bicycles, and remains a popular lubricant for their chains. Its name, given by inventor George W. Cole of New Jersey in 1894, [1] reflects the product's triple ability to "clean, lubricate and protect".
#LubeLife Water-Based Lubricant. With over 100,000 five-star reviews on Amazon, #LubeLife’s water-based personal lubricant is one of the most popular water-based lubes on Amazon.
CRC's first product, 5-56, is still sold. However, 6-56, a silicone-based replacement, is CRC's current competing product for WD-40. [5] Brakleen, a tetrachloroethylene (PERC)-based brake cleaner, is one of CRC's signature products. It has gained a cult following due to its dissolving power and has been used off-label for many other purposes, a ...
In 2016, Ace introduced a new series of commercials featuring associates addressing customers' needs, and a contextually-appropriate version of the Ace jingle (such as, after a customer asks for a lubricant they think is called 10W40, "Ace is the place for the stuff for squeaking hinges that's called WD-40.