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In August 1998, Enterprise took legal action against car rental competitors Hertz and Advantage in regards to similarities between the companies' slogans. [17] [18] In 1994, Enterprise adopted the slogan "We'll pick you up." Four years later, the company felt that Hertz and Advantage were using slogans at the time that imitated its own too closely.
By 1980, the rental fleet had grown to 6,000 cars. In 1989, the fleet had grown to 50,000 and he changed the name of the company to Enterprise Rent-A-Car. [3] By 1992, Enterprise surpassed $1 billion in revenues and by 1995, it reached $2 billion in revenues. In 2007, Enterprise purchased National Car Rental and Alamo Rent-A-Car. [3]
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