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Sears, Roebuck and Co., commonly known as Sears (/ s ɪər z / SEERZ), [6] is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began as a mail-order catalog company migrating to opening retail locations in 1925, the first in Chicago. [7]
For generations of Americans, the Sears catalog was a window to the culture of consumerism, a source of amusement, and even a supply of toilet paper in the years before indoor plumbing. From 1888
R.W. Sears Watch Co. advertisement, 1888 But Stegerson, a retailer savvy to the scam, flatly refused the watches. Young Sears jumped at the opportunity, and made an agreement with the wholesaler to keep any profit he reaped above $12, and then he set about offering his wares to other station agents along the railroad line for $14.
Roebuck co-founded Sears, Roebuck and Company with Richard Warren Sears in 1891. [1] [2]In 1895, Roebuck asked Sears to buy him out for about $20,000. At Richard Sears' request, Roebuck took charge of a division that handled watches, jewelry, optical goods, and, later, phonographs, magic lanterns and motion picture machines.
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