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By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Taylor began his career as a semi-professional basketball player in 1919 and as the player-manager for the Converse All-Stars basketball team in the mid-1920s, but he became widely known as a salesman and promoter of Converse All Star basketball shoes. Taylor traveled the country providing local basketball clinics, making special appearances ...
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