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Nike released the first Shox shoe in 2000. [1] During the 2000 Summer Olympics, the brand saw a boost in popularity when Team USA's Vince Carter dunked over a 7'2" center from Team France in a pair of Shox BB4, his first signature shoe with Nike. [2] Carter's dunk would become a major influence on Shox' advertisement strategy. [3]
After the success of the shoes, Abloh and Nike decided to end the collaboration in December 2018. [18] The shoes were reviewed by many, and were claimed to be the "Collaboration of the decade". [4] The shoes have been resold for higher amounts than the original prices, with the Air Jordan 1 being sold for more than ten times the original price.
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Nike Air Force; Nike Air Max; Nike Air Ship; Nike Air Tailwind; Nike Air Yeezy; Nike Blazer; Nike Dunk; Nike Free; Nike Grind; Nike Ordem; Nike Shox; Nike Skateboarding; Nike Terminator; Nike Vision; Nike Zoom Vomero 5; Nike+ FuelBand; Nike+iPod; NikeID
Image source: The Motley Fool. Nike (NYSE: NKE) Q2 2025 Earnings Call Dec 19, 2024, 5:00 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants ...