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  2. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.

  3. Advertising industry - Wikipedia

    en.wikipedia.org/wiki/Advertising_industry

    The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.

  4. Advertising agency - Wikipedia

    en.wikipedia.org/wiki/Advertising_agency

    An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...

  5. The secret ways that advertising works on you - AOL

    www.aol.com/news/2014-03-24-the-secret-ways-that...

    US companies spend around $170 Billion on advertising yearly, so they seem to think it does. Successful advertising uses a variety of tricks and techniques to influence the consumer.

  6. Advertising, Analytics, and Privacy. - AOL

    privacy.aol.com/legacy/advertising-and-privacy/...

    While it is not possible to turn off all advertising, you do have the ability to control whether you receive interest-based ads. You can opt out of receiving interest-based ads from us when you browse the web by visiting the Digital Advertising Alliance's consumer choice page and selecting “AOL Advertising,” “BrightRoll,” and “Yahoo ...

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications include advertising, promotions, sales of products, Branding , advertising campaign, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer.