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  2. Stanford Web Credibility Project - Wikipedia

    en.wikipedia.org/wiki/Stanford_Web_Credibility...

    The Stanford Web Credibility Project, which involves assessments of website credibility conducted by the Stanford University Persuasive Technology Lab, is an investigative examination of what leads people to believe in the veracity of content found on the Web.

  3. Seeing the Big Picture - Wikipedia

    en.wikipedia.org/wiki/Seeing_the_Big_Picture

    Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company is a self-help book published in March 2012 by Greenleaf Book Group.Written by the founder of Acumen Learning, Kevin R. Cope, it is a covers the topic of business acumen.

  4. 10 Ways to Boost Your Industry Credibility as a Relatively ...

    www.aol.com/news/10-ways-boost-industry...

    We also can’t fail to recognize the small miracle it takes to get a new business off the ground to the point of being fully operational. Between the legal, relational, and logistical elements ...

  5. Credibility - Wikipedia

    en.wikipedia.org/wiki/Credibility

    Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...

  6. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Traditional marketers have long used content to disseminate information about a brand and build its reputation. Taking advantage of technological advances in transportation and communication, business owners began applying content marketing techniques in the late 19th century. They also attempted to build connections with their customers.

  7. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    However, the conflicts of being devalued by major search engines while building links could be caused by web owners using other black hat strategies. Black hat link building refers explicitly to the process of acquiring as many links as possible with minimal effort. The Penguin algorithm was created to eliminate this type of abuse.

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