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Mini-bottles of Fireball Cinnamon sold at gas stations around the U.S. don’t actually have any whisky in them, leading to a class-action lawsuit in Illinois.
If you've ever been confused by miniature bottles branded as Fireball Cinnamon, the popular cinnamon-flavored drink found in gas stations and supermarkets, you're not alone — and now there's a ...
Fireball Cinnamon Whisky also is sold in 50ml bottles and also for cheap prices but usually in liquor stores. You can pick up a sleeve of 10 for under $10 in some stores.
Fireball Cinnamon Whisky is a liqueur produced by the Sazerac Company. It is a mixture of a Canadian whisky base with cinnamon flavoring and sweeteners, and is bottled at 33% alcohol by volume (66 U.S. proof). [1] The product was developed in Canada by Seagram in the mid-1980s as a flavour of Dr. McGillicuddy's.
The flavored whiskey are available in bottle sizes 50 mL, 750 mL and 1 L. In 2012, the brand was among the 100 largest selling brands by revenue among brands analyzed by SymphonyIRI, and had a market growth rate exceeding 100%. [9] The brand name has also been used by Sazerac for a New Orleans–based non-alcoholic root beer. [10] [11]
In 1989, Sazerac acquired several brands from Seagram.The Benchmark (bourbon) eventually changing its name from "Benchmark" to McAfee's Benchmark, Eagle Rare (Kentucky straight bourbon), Nikolai (vodka), Dr. McGillicuddy's, (liqueur) and Fireball Whisky, which was rebranded as Fireball Cinnamon Whisky in 2007.