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It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. [6] René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match.
Crocodile logo with the animal mark. The usage of this logo along with the crocodile by itself on merchandise has been subject to legal dispute with Lacoste in certain markets. The brand has faced various intellectual property rights dispute with French fashion brand Lacoste, which features a right facing crocodile, over similarities of their ...
Izod and Lacoste both continue to produce similar piqué polo shirts and are often mistakenly believed to be the same company. Lacoste polo shirts have the crocodile logo, while Izod has a monogram crest. Izod has had a number of repositionings in the marketplace (its current image being midrange preppy and performance apparel).
These symbols represent famous brands and are commonly found on a specific type of clothing. ... ICON EMBROIDERED ON A POLO SHIRT: CROCODILE, LAUREL, POLO PLAYER, SWOOSH 4. _____ CLIP: ALLIGATOR ...
The high court upheld rulings from lower tribunals, dismissing Lacoste's lawsuit against Crocodile over the brand logo dispute. "The Court holds that there are pronounced differences between Lacoste’s and Crocodile’s marks, [which make] them distinguishable from one another,” the high court's 16-page ruling stated. [21]
Today, the closest competitor of the Izod brand is the Chaps brand owned by Ralph Lauren Corporation, while the U.S. Polo Assn. brand is also an indirect competitor. On June 23, 2021, it was announced that the Izod brand would be sold to Authentic Brands Group alongside Van Heusen, Arrow, and Geoffrey Beene. [2] The sale was completed on August ...