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Stride is a brand of sugar-free chewing gum introduced in 2006 and owned by Mondelez International, sold in packs of 14 pieces. The company sold most of its chewing gum brands to Perfetti Van Melle in 2023, which did not include the sale of Stride, to focus on other confections. In 2024, Mondelez discontinued sales of Stride in the United ...
Stride is one of those companies that's very skillful at marketing in what some call the post-advertising age. They have YouTube videos, contests, games. Earlier this year they put their weight ...
A character known as the Fruit Stripe Gum Man was used to promote the product; he was an anthropomorphic gum pack with limbs and a face. [4] The Stripe Family Animals, which included a zebra, tiger, elephant, and mouse, were also used for advertising and featured in a coloring book and plush toys.
This week, Ferrara Candy Company, the gum's manufacturer, confirmed the product's discontinuation."We have made the difficult decision to sunset Fruit Stripe Gum, but consumers may still be able ...
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Over the years, the candy gum brand changed ownership a few times — but now, the only true owner is our collective memory. The news of the brand’s imminent end was met with nostalgic despair ...
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Fruit Stripe Gum manufacturer Ferrara Candy announced that it's discontinuing the beloved brand this week. It's been around for more than 50 years.