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The Mounds bar became a hit with the U.S. military during World War II, who by 1944 purchased 80% of their production for use in rations (5 million bars/month). [4] The Almond Joy bar was introduced in 1946 as a replacement for the Dreams Bar, which was introduced in 1934, consisting of diced almonds and coconut covered with dark chocolate. [5]
Mounds is a candy bar made by the Hershey Company, consisting of shredded, sweetened coconut coated in dark chocolate. The company also produces the Almond Joy, a similar bar topped by whole almonds and covered in milk chocolate. The two products share common packaging and logo design, with Mounds using a red color scheme and Almond Joy blue.
After successfully advertising on national radio in the 1930s, Peter Paul led the industry in the use of network television advertising in the early 1950s, with the Peter Paul Pixies singing that Mounds and Almond Joys were “Indescribably Delicious”, a slogan coined for a contest in 1955 by Leon Weiss of Gary, Indiana, who won $10. [3]
The company at first sold various brands of candies, including the Mounds bar, but following sugar and coconut shortages in World War II, they dropped most brands and concentrated on the Mounds bar, with the U.S. military purchasing as much as 80% of their output by 1944, packing 5 million candy bars monthly into combat rations.
Almond Joy, coconut topped with almonds and covered in milk chocolate; Cadbury Dairy Milk, (only in United States under license from Cadbury) various products, all made with milk chocolate; Dream (only in United States; called Cadbury White in the UK), made of white chocolate; 5th Avenue, peanut butter crunch layers covered in chocolate
In August 1988, Hershey acquired the US confectionery operations of Cadbury Schweppes which included the Almond Joy, Mounds and York Peppermint Pattie business. The purchase price was $284.5 million plus an assumption of $30 million in debt, and it included licensing arrangements for Almond Joy, Mounds, York Peppermint Pattie, and certain ...
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In 1978, Cadbury merged with Peter Paul, makers of Mounds and Almond Joy. [106] In 1988, The Hershey Company acquired the U.S. rights to its chocolate business. Accordingly, although the Cadbury group's chocolate products have been sold in the U.S. since 1988, they are manufactured by Hershey, causing complaints by consumers, who claim the ...