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Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .
Business analysis is a professional discipline [1] focused on identifying business needs and determining solutions to business problems. [2] Solutions may include a software-systems development component, process improvements, or organizational changes, and may involve extensive analysis, strategic planning and policy development.
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...
Business analyst word cloud indicating some aspects of the business analyst profession (Flickr) A business analyst (BA) is a person who processes, interprets and documents business processes, products, services and software through analysis of data.
Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. [12] Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [13] and track the activities of the visitor. With this information, a marketer can ...
The maturity levels for business intelligence are: operational reporting; analytic reporting; business dashboards; analytic applications; It may extend further to predictive analytics, or predictive analysis may form part of the analytic application - depending on both the subject matter under analysis, and the nature of the analysis required.