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Monster Energy is a brand of energy drinks that was created by Hansen Natural Company (now Monster Beverage Corporation) in April 2002. [1] In 2022, Monster Energy had a 30.1% share of the American energy drink market, [ 3 ] the second-highest after Red Bull .
Monster Beverage Corporation [2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
Metal Mulisha is an American lifestyle clothing brand that was created in 1997 by Larry Linkogle and Brian Deegan. Metal Mulisha Inc. products are sold at various retail stores and company owned stores. It also offers Metal Mulisha energy drinks under the same brand in a joint venture with Rockstar. The company currently employs about 450 people.
A raft of new energy drinks are hitting the market, but it's worth scrutinizing their claims. "This is a really great example of 'health washing,'" says Abbey Sharp, a registered dietitian.
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Full Throttle is an energy drink brand produced by Monster Beverage. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company . It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012.
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