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Launched in 2007, [1] [2] Amazon Vine is an internal service of Amazon.com that allows manufacturers and publishers to receive reviews for their products on Amazon. [ 3 ] [ 4 ] [ 5 ] Companies pay a fee to Amazon and provide products for review.
SEE ALL Consumer Reports product reviews. ... Hoover WindTunnel Max UH30600 $167.58 at Amazon. Hoover WindTunnel Max UH30600 $159.99 at Walmart. Kenmore Elite Pet Friendly 31150.
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
To prevent bias, the staff who write its reviews are not informed about what commissions, if any, the site receives for different products. [8] Due to affiliate revenue, the site is less reliant than other blogs and news sites on advertising revenue, although the Wirecutter site has displayed banner ads in the past.