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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
For Dummies is an extensive series of instructional reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages.
In this context the concept of e-marketing, or digital marketing, has made its way, that is applying the concepts of marketing through the internet technology. Kotler states that the electronic marketing is " the effort of the company to inform, advertise and sell products and services via the Internet ". [ 4 ]
The Complete Idiot's Guides ("The Idiot's Guide to..."series) is a product line of how-to and other reference books published by Dorling Kindersley (DK). The books in this series provide a basic understanding of a complex and popular topics.
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In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Read Me First! A Style Guide for the Computer Industry, by Sun Technical Publications, 3rd ed., 2010. [25] Red Hat style guide for technical documentation, published online by Red Hat. [26] Salesforce style guide for documentation and user interface text, published online by Salesforce. [27] The Splunk Style Guide, published online by Splunk. [28]
The Complete Idiot's Guide to Crowdsourcing: Tap the Power of Many to Get Things Done, Alpha/Penguin, 2011. ISBN 978-1615640928; Sherman, Aliza. Mom, Incorporated: A Guide to Business + Baby, Sellers Publishing, 2011. ISBN 978-1416206514; Sherman, Aliza. Social Media Engagement For Dummies, For Dummies, 2013. ISBN 978-1118530191; Sherman, Aliza.