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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, [2] known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.
In his book Crossing the Chasm, Geoffrey Moore proposes a variation of the original lifecycle. He suggests that for discontinuous innovations, which may result in a Foster disruption based on an s-curve, [3] there is a gap or chasm between the first two adopter groups (innovators/early adopters), and the vertical markets.
The marketing aspect involved in technology evangelism was strongly influenced by Geoffrey Moore and his books concerning the technology adoption lifecycle. One of his positions maintain that the role of the evangelist becomes critical when addressing what he identified as the "chasm" that exists between early and mainstream adoption. [11]
Geoffrey Deuel, an actor known for his work on television, including the beloved soap The Young and the Restless, and for playing Billy the Kid in John Wayne's Chisum, has died. He was 81. He was 81.
Crossing the Drake Passage is much, much more benign than it used to be thanks to the accuracy of modern forecasting models and stabilizers on more modern cruise ships. This doesn’t mean it’ll ...
Chasm theory is only applicable to discontinuous innovations, which are those that impose a change of behavior, new learning, or a new process on the buyer or end user. And the pre-requisite for a chasm or gap to exist in the adoption lifecycle is the innovation must be discontinuous. [1]
In marketing, the whole product concept is the third iteration of a model originally developed by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University.