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2. Employee surveys - Wikipedia

   en.wikipedia.org/wiki/Employee_surveys

   Employee surveys are tools used by organizational leadership to gain feedback on and measure employee engagement, employee morale, and performance.Usually answered anonymously, surveys are also used to gain a holistic picture of employees' feelings on such areas as working conditions, supervisory impact, and motivation that regular channels of communication may not.

3. Sentence completion tests - Wikipedia

   en.wikipedia.org/wiki/Sentence_completion_tests

   The structures of sentence completion tests vary according to the length and relative generality and wording of the sentence stems. Structured tests have longer stems that lead respondents to more specific types of responses; less structured tests provide shorter stems, which produce a wider variety of responses.

4. Huffington Post / YouGov Public Opinion Polls

   data.huffingtonpost.com/yougov/methodology

   There are many non-sampling errors, common to all surveys, that can include effects due to question wording and misreporting by respondents. In a telephone survey, which begins with a random sample of phone numbers, such errors can occur due to those not covered by the sample, those who cannot be reached and those who do not respond to the survey.

5. Questionnaire construction - Wikipedia

   en.wikipedia.org/wiki/Questionnaire_construction

   A common method is to "research backwards" in building a questionnaire by first determining the information sought (i.e., Brand A is more/less preferred by x% of the sample vs. Brand B, and y% vs. Brand C), then being certain to ask all the needed questions to obtain the metrics for the report. Unneeded questions should be avoided, as they are ...

6. Response bias - Wikipedia

   en.wikipedia.org/wiki/Response_bias

   A survey using a Likert style response set. This is one example of a type of survey that can be highly vulnerable to the effects of response bias. Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions.

7. Likert scale - Wikipedia

   en.wikipedia.org/wiki/Likert_scale

   For example, in a set of items A, B, C rated with a Likert scale circular relations like A > B, B > C and C > A can appear. This violates the axiom of transitivity for the ordinal scale. Research by Labovitz [ 22 ] and Traylor [ 23 ] provide evidence that, even with rather large distortions of perceived distances between scale points, Likert ...