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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$230 million
Flipkart Private Limited is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company.The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.
Initially, Myntra specialised in personalised gift items but shifted focus to fashion and lifestyle products. [12] Under Bansal's leadership, Myntra became a leading fashion e-commerce platform in India. [12] [10] In 2014, Myntra was acquired by Flipkart in a transaction valued at approximately $330 million. [13]
To sell products to non-metro buyers, Snapdeal identified a need to engage and entertain, just like in physical bricks-and-mortar settings. In February 2021, Bahl shared in an interview with KrASIA that "Snapdeal's engagement with this new and a large part of our existing user base is built on three key themes of video, voice, and vernacular.
In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform Myntra. [1] [2] The portal sold apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and ...
Flipkart introduced Shopsy in July 2021 [3] [4] as a mobile app that allowed people in India to launch their own online reseller business. [5] [6] [7] By August 2021, the app had adopted a zero-commission marketplace model. [8] [9] Later, Shopsy shifted its focus to become a B2C company. [10]
Another form of C2B occurs when a consumer provides a business with a fee-based opportunity to market the business's products on the consumer's blog. [9] For instance, food companies may ask food bloggers to include a new product in a recipe and review it for readers of their blogs. YouTube reviews may be incentivized by free products or direct ...
In February 2014, online fashion retailer Myntra.com raised $50 million from a group of investors led by Premji Invest, the investment company floated by Azim Premji, Chairman of Wipro. May 2014 also witnessed an acquisition of Myntra by Flipkart reportedly for ₹2,000 crores. [43] In September 2015, PepperTap raised $36 million from Snapdeal ...