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Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [18]
Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a ...
A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman or saleswoman . It has been defined as "A form of direct mail in which an advertiser sends a letter to a potential customer."
Mailing envelopes and small packages may receive as many as 27 handlings during shipment with the maximum drop height of 1.2 metres (3.9 ft). [1] The contents of the mailing envelopes often need protection from shock and vibration damage. Cushioning or padding can be built into the mailing envelope to help protect the contents.
A Johnson Box is very effective, but it lends a "salesy" air to a letter, and so is considered inappropriate for letters that are intended to be formal or personal. [2] It has also been adapted to the email format, with the goal of ensuring the most attention grabbing content in the email is visible in the preview pane of an email reader. [3] [4]
First-Class Mail in the U.S. includes postcards, letters, large envelopes (flats), and small packages, providing each piece weighs 13 ounces (370 g) or less. Delivery is given priority over second-class ( newspapers and magazines ), third class (bulk advertisements), and fourth-class mail (books and media packages).
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