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Children have a desire to progress to more complex toys at a faster pace, girls in particular. Barbie dolls, for example, were once marketed to girls around 8 years old but have been found to be more popular in recent years with girls around 3 years old. [1] The packaging for the dolls labels them appropriate for ages 3 and up.
Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 characters named Eddie, Tessa, Mia, Koby, and ...
Articles related to girls' toys and games, toys and games specifically targeted at girls by the toy industry. They may be traditionally associated either exclusively or primarily with girls by adults and used by girls as an expression of identity.
Groovy Girls were initially sold in specialty toy stores such as Zany Brainy and Noodle Kidoodle. Beginning in early 2005, the dolls were launched in Target stores. Following the economic crisis of 2008, they were pulled from Target's shelves and began to only be sold at specialty stores and online from then on out.
By 1979, the company had begun to specifically target girls with the launch of Scala jewellery. In 1981, a young girl holding her Lego creation was showcased in a Lego advert. In 1994, the Belville product line was introduced for girls, which focused on a fairytale theme and did not include minifigures or buildable toys. Scala was later ...
In 2016, Target began to enforce gender neutrality in its marketing of toys, and stopped explicitly listed specific toys as being for "boys" or "girls". [155] This change came after the store stopped color coding toy aisles with pink and blue for "girls" or "boys", respectively. [ 156 ]