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The company's revenue model is lead generation. Its service is free to insurance-seekers. Its service is free to insurance-seekers. According to the Boston Globe , "EverQuote collects referral fees from insurance providers when customers buy policies, but it doesn’t allow companies to pay to be included in its recommendations."
Customers receive price quotes for the various insurance products they choose and are contacted by outside insurance agents and/or companies to continue the purchasing process. In conjunction with the consumer-facing insurance quote system, they also operate a lead generating site as a marketing source for insurance agents.
Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Example of a system context diagram. [1] A system context diagram in engineering is a diagram that defines the boundary between the system, or part of a system, and its environment, showing the entities that interact with it. [2] This diagram is a high level view of a system. It is similar to a block diagram.
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