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With the help of dermatologist Marion Sulzberger, they developed the first cosmetic brand that used hypoallergenic ingredients. [3] Almay was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation.
There is a real difference in the eye shadow color and time of wear when it is used over the primer on bare skin. [2] The effect of eye shadow primers is not limited to eye shadows. They also work for eye liners and eye shadow bases. Under-eye primer is designed to be applied before concealer to reduce the appearance of fine lines and wrinkles.
The "Ultima" name was originally coined by Bea Castle, the highest placed female executive working for Revlon at the time, for a new moisturising cream - "ULTIMA, The Precious Cream". [2]
This Cult-Fave Urban Decay Eyeshadow Primer Will Set Your Makeup for 24 Hours In an interview with E! , Richards said she loves this multi-stick tool because it’s easy to use and compact.
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Poreless Putty Primer. Chances are you've walked into your local drugstore and noticed the iconic e.l.f. Putty Primer in the makeup aisle while contemplating if you should finally pop one in your ...