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The Strauss–Howe generational theory, devised by William Strauss and Neil Howe, describes a theorized recurring generation cycle in American history and Western history. According to the theory, historical events are associated with recurring generational personas (archetypes).
William Strauss (December 5, 1947 – December 18, 2007) was an American author, playwright, theater director, and lecturer. As an author, he is known for his work with Neil Howe on social generations and for Strauss–Howe generational theory.
According to the theory, historical events are associated with recurring generational personas (archetypes). Each generational persona unleashes a new era (called a turning) lasting around 21 years, in which a new social, political, and economic climate (mood) exists.
He has since written nine books on social generations, mostly with William Strauss. In 1997 Strauss and Howe founded LifeCourse Associates, a publishing, speaking, and consulting company built on their generational theory. As president of LifeCourse, Howe currently provides marketing, personnel, and government affairs consulting to corporate ...
Members of Generation Z, the second-to-youngest living generation, were born between 1997 and 2012. According to the Pew Research Center , Gen Z'ers are facing a unique set of circumstances as ...
The Strauss–Howe generational theory, also known as the Fourth Turning theory or simply the Fourth Turning, which was created by authors William Strauss and Neil Howe, describes a theorized recurring generation cycle in American history. According to the theory, historical events are associated with recurring generational personas (archetypes).
Authors William Strauss and Neil Howe developed the Strauss–Howe generational theory outlining what they saw as a pattern of generations repeating throughout American history. This theory became quite influential with the public and reignited an interest in the sociology of generations.
Authors William Strauss and Neil Howe, who created the Strauss–Howe generational theory, coined the term 'millennial' in 1987. [15] [16] because the oldest members of this demographic cohort came of age at around the turn of the third millennium A.D. [17] They wrote about the cohort in their books Generations: The History of America's Future, 1584 to 2069 (1991) [18] and Millennials Rising ...