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A trade secret is a form of intellectual property comprising confidential information that is not generally known or readily ascertainable, derives economic value from its secrecy, and is protected by reasonable efforts to maintain its confidentiality. [1] [2] [3] Well-known examples include the Coca-Cola formula and the recipe for Kentucky ...
Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce. IP is protected in law by, for example, patents, copyright and trademarks, which enable people to earn recognition or financial benefit from what they invent or create. By striking ...
The company then developed technology called Marlin, with mixed success. The continued emphasis on intellectual property caused the company to be called a "patent troll". [23] Huawei Technologies announced it would license Marlin in 2011. [24] A 2007 venture using Marlin with Pioneer Corporation called SyncTV had an investment from HTC ...
Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust.
Since the release of the Nintendo Entertainment System in 1985, the company has generally been proactive to assure its intellectual property in both hardware and software is legally protected. Nintendo's protection of its properties began as early as the arcade release of Donkey Kong which was widely cloned on other platforms, a practice common ...
Agreement on Trade-Related Aspects of Intellectual Property Rights, Marrakech, 1994-04-15, came into force 1995-01-01 [4] PLT Patent Law Treaty, Geneva, 2000-06-01, came into force 2005-04-28 [5] The list below was taken from details supplied by WIPO and the WTO. Dates quoted are the date on which the treaty came into effect for a given country.