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In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
A year of controversy. This week's news may mean Bud Light's era of controversy is coming to an end after a campaign to promote last year's NCAA's March Madness basketball championship featured ...
Michelob Ultra hasn’t risen simply because Bud Light has fallen. Rather, in recent years A-B InBev has pumped more marketing money to attract health-conscious drinkers seeking a more appealing ...
In its most recent earnings report, the company reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, for Bud Light. And sales to retailers declined ...
Following Mulvaney’s promotion of Bud Light on social media on April 1, BUD stock dropped 20% over two months, wiping out billions of dollars in market cap. However, starting from late October ...
Bud Light's sales are still pressured as the seemingly never-ending controversy surrounding the beer brand continues to brew.. Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ...
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.