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This page was last edited on 9 February 2024, at 20:29 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to ...
Seriously, before the 2024 Paris Olympics were even completed, ad sales estimates reached a record $1.25 billion in the U.S. alone, underscoring the growing value being placed on advertising ...
Around the same time (1989–90), a French version of the ad campaign was produced for Quebec; however, no promotion was attached. [26] The order given in this version was sandwiches, other lunch/dinner items, dessert items, drinks, and breakfast. The Québec lyrics were as follows:
The fast-food destination's popularity has been boosted by its creative advertising campaigns, such as its iconic 1984 "Where's the Beef?" ad. Today, more than 7,000 locations around the world ...
"A time for greatness" – U.S. presidential campaign theme of John F. Kennedy (Kennedy also used "We Can Do Better" and "Leadership for the 60s"). "Peace, Experience, Prosperity" – Richard Nixon's slogan showing his expertise over Kennedy. [14] "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket.
In 2000, Reebok released a television advertisement in the UK that saw a man running away from a threatening giant human belly which was chasing him around a built-up area, with the repeated doom-laden voice over of "Belly's gonna get ya". It was voted 10th best advert of all time by ITV on their 2005 program ITV's Best Ever Ads 2. [citation ...