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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
White label discs can be used to anonymously promote new artists or upcoming albums by veteran artists. In some cases plain white labels are issued to conceal artist identities (examples of this include songs by Traci Lords and La Toya Jackson), whose record companies issued white labels so that DJs would have no pre-conceived notions about the music from the artist name.
White label may refer to: White-label product, a permitted replication and rebranding of a product; White label record, records with plain white labels attached. White Label Music, an independent record label based in the United Kingdom; White Label, an album by Venetian Snares; White Label Records, an imprint of Mushroom Records
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price.
They were generally made in very low quantity with hand-written labels. The soft acetate surface of these discs can be played no more than about 10 times before they start to wear out. Another type of rare item which has occasionally been used as a promo is a "test pressing" or white label. These are the first disc copies pressed at the factory.
White-label automatic banking machines (ABMs) or white-label ATMs are ATMs that offer an alternative to traditional bank-owned ATMs for cash dispensing. These machines may be operated by an independent ATM deployer. White-label, or "no name," ATMs are commonly found in non-traditional locations, such as grocery stores or other non-bank venues.
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The Fair Packaging and Labeling Act is a U.S. law that applies to labels on many consumer products. It requires the label to state: The identity of the product; The name and place of business of the manufacturer, packer, or distributor; and; The net quantity of contents. The contents statement must include both metric and U.S. customary units.