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Reverse psychology is a technique involving the assertion of a belief or behavior that is opposite to ... Modern marketing and advertising strategies use similar ...
Reverse marketing is the concept of marketing in which the customer seeks the firm rather than marketers seeking the customer. [1] Usually, this is done through traditional means of advertising, such as television advertisements , print magazine advertisements and online media .
The tactic of reverse psychology, which is a deliberate exploitation of an anticipated boomerang effect, involves one's attempt of feigning a desire for an outcome opposite to that of the truly desired one, such that the prospect's resistance will work in the direction that the exploiter actually desires (e.g.,
Demarketing may be considered “unselling” or “marketing in reverse”, which includes general and selective demarketing. [1]Although the concept of demarketing lacks a precise theoretical definition, it refers to an attempt by the firm to discourage all or some of its customers from making purchases either temporarily or permanently.
In social psychology, "involvement" describes the effort, investment, and commitment in purchases. Involvement is often coupled with cognitive dissonance to explain buyer's remorse. Involvement is often coupled with cognitive dissonance to explain buyer's remorse.
Reversal theory is a structural, phenomenological theory of personality, motivation, and emotion in the field of psychology. [1] It focuses on the dynamic qualities of normal human experience to describe how a person regularly reverses between psychological states, reflecting their motivational style, the meaning they attach to a situation at a given time, and the emotions they experience.
The similarity heuristic is very easy to observe in the world of business, both from a marketing standpoint and from the position of the consumer. People tend to let past experience shape their world view; thus, if something presents itself as similar to a good experience had in the past, it is likely that the individual will partake in the current experience.
If the audience of a prediction has an interest in seeing it falsified, and its fulfillment depends on their actions or inaction, their actions upon hearing it will make the prediction less plausible. If a prediction is made with this outcome specifically in mind, it is commonly referred to as reverse psychology or warning. Also, when working ...