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Pharmaceutical Representative is a trade journal featuring common sales tactics such as how to close a tough sale by flattering a stubborn doctor. [9] Along with flattery, the attractiveness of sales reps has been noted, with a trend of former cheerleaders entering the field.
Emily Blunt plays Liza Drake, a pharmaceutical sales rep, in Netflix's 'Pain Hustlers.' Here's how her character, like the movie, is inspired by real people.
The pharmaceutical industry is a medical industry that discovers, develops, produces, and markets pharmaceutical goods such as medications and medical devices. Medications are then administered to (or self-administered by) patients for curing or preventing disease or to alleviate symptoms of illness or injury.
In 2005 money spent on pharmaceutical marketing in the United States was estimated at $29.9 billion with one estimate as high as $57 billion. [2] When the US number are broken down 56% was free samples, 25% was detailing of physicians, 12.5% was direct to users advertising, 4% on hospital detailing, and 2% on journal ads. [29]
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The pharmaceutical sciences are a group of interdisciplinary areas of study concerned with the design, manufacturing, action, delivery, and classification of drugs. They apply knowledge from chemistry ( inorganic , physical , biochemical and analytical ), biology ( anatomy , physiology , biochemistry , cell biology , and molecular biology ...