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Serengeti Eyewear is a sunglasses line owned by Bollé Brands. Their main focus is eye protection; the company researches and develops technology such as photochromic lenses, polarized lenses, spectral control, among others.
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
In the mid-1980s Bruce Willis wore a pair of Shuron Ronsirs with tinted lenses on the series Moonlighting, leading to a surge in demand for browline sunglasses. In response, Ray-Ban , which already dominated the sunglasses market with their Wayfarers and Aviator sunglasses , introduced the Clubmaster, a traditional browline frame with sunglass ...
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