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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
An early attempt at a business selling RTA furniture was set up by designer Louise Brigham and two partners during World War I. By 1915, Home Art Masters was offering RTA furniture kits at moderate prices through a mail-order catalog. The buyer received a set of parts that the company stated could be “quickly put together and finished.
A man assembling an IKEA Poäng chair. Rather than being sold pre-assembled, much of IKEA's furniture is designed to be assembled by the customer. The company claims that this helps reduce costs and use of packaging by not shipping air; the volume of a bookcase, for example, is considerably less if it is shipped unassembled rather than assembled.
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A swivel caster. A caster (or castor) is an undriven wheel that is designed to be attached to the bottom of a larger object (the "vehicle") to enable that object to be moved. Casters are used in numerous applications, including shopping carts, office chairs, toy wagons, hospital beds, and material handling equipment. High capacity, heavy duty ...
IKEA returned after 25 years and officially opened its first store on August 10, 2017. [45] It was followed in 2022 by a 40,000 square metres (430,000 square feet) retail park in Belgrade, in addition to its store in Bubanj Potok. IKEA plans a second store in the Niš. [46] In Belgrade is the regional office for former Yugoslavia and Romania. 26