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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [ 2 ] [ 3 ] Based in Westlake, Ohio , a suburb of Cleveland , the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
As of 2017, more than 160 million Maxine greeting cards have been sold. [30] The comic strip-style character, portrayed as an irascible older woman, was created by a Hallmark in-house artist, and in addition to greeting cards has been featured on t-shirts, coffee mugs, holiday ornaments, and other items.
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In 18th-century England, it grew into an occasion for couples to express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines"). Valentine's Day symbols that are used today include the heart-shaped outline, doves, and the figure of the winged Cupid .
The Greeting Card Association is a U.S. trade organization representing the interests of greeting card and stationery manufacturers. [20] John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an ...
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