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What Starbucks’s CEO learned about humanity while training to be a barista in stores around the world for 6 months
Formal barista competitions originated in Norway, [5] and one such is the World Barista Championships, held annually at varied international locations. [6] Baristas worldwide compete, though they must first compete in a competition held in their own country to qualify to enter in the WBC, such as the United States Barista Championship.
In September 2022, Starbucks announced that Narasimhan would become the company's next CEO. [2] He succeeded Howard Schultz, who had been interim CEO since Kevin Johnson resigned in March 2022. [ 3 ] [ 11 ] Prior to Narasimhan taking over as CEO, he trained as a barista for six months to learn what changes needed to be made.
On August 13, 2024, Niccol was named the incoming chairman and chief executive officer of Starbucks. [34] [35] [36] Niccol replaced Mellody Hobson as the chairman and Laxman Narasimhan as the CEO. [2] On the day of the announcement, shares of Starbucks gained 24.5%. [36] Niccol received a starting salary of $1.6 million and a $10 million ...
On March 23, 2023, Narasimhan told employees that he would work a half-day behind a store counter each month, and he trained as a barista to immerse himself in the brand and stay close to customers. [73] In June 2023, Starbucks was ordered to pay $25 million in punitive damages and $600,000 compensatory damages to a former regional manager.
The United States Barista Championship (USBC), is an annual American coffee-brewing competition designed to evaluate baristas on their skills in espresso-based drink preparation and service. Competitors prepare and serve three courses of espresso-based beverages consisting of straight espressos, milk beverages , and signature drinks.