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The agency was founded in March 1, 1942. [3] At the time of the Second World War, the Government of India asked the leading advertisement agencies to form a consortium and set up a publicity unit in Shimla to handle war propaganda, tackle rumour mongering, put out messages about black-outs and handle recruitment to the armed forces.
MCI Center houses the newspaper's offices. La Opinión is a Spanish-language daily newspaper and website based in Los Angeles, California. It is the largest Spanish-language newspaper in the United States and the second-most read newspaper in Los Angeles (after The Los Angeles Times). It is published by ImpreMedia, LLC. [2]
In 1976, Lozano was appointed co-publisher of the family newspaper with his elder sister, Leticia Lozano. [6] Leticia Lozano left the paper in 1984, and as a result of his father's retirement, José Lozano took over as the chief and sole publisher and CEO of La Opinión from 1986-2004., [6] [7] [8] He was eventually succeeded as publisher by his younger sister, Monica C. Lozano., [1] [4] [8]
ImpreMedia, LLC is a media company headquartered on the 7th Floor of 15 MetroTech Center in Downtown Brooklyn, New York City. [1]ImpreMedia's products include Hispanic newspapers, websites, and magazines. [2]
Hindi-language newspapers have the largest circulation, followed by English and Telugu. [ 4 ] [ 5 ] Newsstand and subscription prices often cover only a small percentage of the cost of producing newspapers in India, and advertising is the primary source of revenue.
The Indian newspaper industry today faces problems ranging from rising cost and paucity of newsprint to shrinking revenue from advertisements due to the rise of online media. The executive committee of INS represents 990 members, ranging from newspapers and journals to periodicals and magazines.
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The DDB Mudra Group, a part of the DDB Worldwide Communications Group, is an advertising holding company. It was earlier known as Mudra Communications Limited and Mudra India . It also started Mudra Institute of Communications Ahmedabad which is considered India's first academic institution dedicated to communications and advertising studies. [ 1 ]