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  2. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups, to have three or four formats for the same business plan. An "elevator pitch" is a short summary of the plan's executive summary. This is often used as a teaser to awaken the interest of potential investors, customers, or ...

  3. Elevator pitch - Wikipedia

    en.wikipedia.org/wiki/Elevator_pitch

    An elevator pitch quickly summarises an idea, product or service during a short journey in an elevator. An elevator pitch, elevator speech, lift speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time. This ...

  4. Sales presentation - Wikipedia

    en.wikipedia.org/wiki/Sales_presentation

    A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be ...

  5. How to Create a Valuable Elevator Pitch as a Financial Advisor

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  6. BLUF (communication) - Wikipedia

    en.wikipedia.org/wiki/BLUF_(communication)

    The BLUF approach to sales talk, for example, is also called the elevator speech. It entails that the messenger should be able to pitch a story as the elevator travels from one floor to another, which is approximately 30 seconds or less. [41] The following are some tips on using BLUF in project management: [41]

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  8. ‘Alcohol gene’ could predict how cocktails may affect you ...

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    The testing kit, which costs approximately $150, involves swabbing the cheek and mailing the sample back to a laboratory company to see if the gene mutations are present.. Results typically come ...

  9. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers ...