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Grupo Folha is the second largest Brazilian media conglomerate, after Grupo Globo. It was founded by Octávio Frias (1912–2007) and led by his son Luiz Frias since 1992. [1] The group publishes Folha de S.Paulo, the largest circulation paper in the country, which since 1986 keeps the leadership among quality general-interest newspapers in ...
In August, UOL launched a web provider in the cities of Greater São Paulo and Rio de Janeiro coupled with e-mail accounts and the setup of browser Netscape version 2.2 in Portuguese. In 1997, UOL created a series of forums, focus groups and surveys, as well as the online version of ”Nova Enciclopédia Ilustrada Folha’’ encyclopedia.
Created in 1995, Publifolha, Grupo Folha's book-publishing division, has released more than 1,000 titles and currently has 600 books in print. Its first book was “Primeira Página”, a collection of front pages from newspapers Folha da Manhã, Folha da Noite and Folha de S. Paulo since 1921.
Datafolha is Grupo Folha's polling institute, founded in 1983 [1] as the research department of Empresa Folha da Manhã S. A., and later on became a separate company [1] able to serve external clients, from 1990. In 1995, it became a separate business unit within Grupo Folha, a group of companies to which newspaper Folha de S.Paulo belongs.
Ever since 1986, Folha has had the biggest circulation among the largest Brazilian newspapers – according to data by IVC (Instituto Verificador de Circulação), in January 2010, circulation was 279,000 copies on weekdays and 329,000 on Sundays. In company with O Estado de S. Paulo and O Globo, Folha is regarded as a newspaper of record in
Folha da Manhã controls the following companies, either directly or partially, through joint-ventures with other companies: UOL – The leading Internet portal in Brazil; Folha owns 74% of the company, with managerial control; 25% of shares belong to a group of shareholders led by entrepreneur João Alves de Queiroz Filho, principal at holding company Hypermarcas.
Initially, Google itself would set up and manage advertisers' campaigns. Google then introduced a self-service AdWords portal for small businesses that wanted to manage their own campaigns. In 2005, Google started a campaign management service known as "Jumpstart". [8] In 2007, Google acquired DoubleClick for $3.1 billion.
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