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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
AP, Michael Conroy The two heavyweights of the beer industry are going to war over cans. Anheuser-Busch InBev (BUD), the brewer of Budweiser and Bud Light, didn't like the latest ads for Coors ...
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [ 68 ]
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
The domestic premium category, which includes Coors Light, was one of the biggest losers, with sales falling 5.5% for the year. Overall sales of Coors Light fell last year nearly 2% to roughly $2. ...
Coors Light unveils 2025 Super Bowl ad. Coors Light on Monday unveiled its 2025 Super Bowl ad, which aims to highlight just how tough a "case of the Mondays" can really be.. In the commercial ...
Budweiser, an American lager. The American lager or North American lager is a style of pale lager produced in the United States and Canada. Pale lagers originated in Europe in the mid-19th century and were brought to North America by German immigrants.