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  2. International Data Group - Wikipedia

    en.wikipedia.org/wiki/International_Data_Group

    International Data Group (IDG, Inc.) [1] is a market intelligence and demand generation company [2] focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, marketing technology, and insights that help create and sustain relationships between businesses.

  3. AdMob - Wikipedia

    en.wikipedia.org/wiki/AdMob

    AdMob is a mobile advertising subsidiary of Google, originally founded by the Syrian entrepreneur Omar Hamoui. [1] The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006 [2] [3] while Hamoui was in business school at Wharton School. [4] The company is based in Mountain View, California.

  4. Digital display advertising - Wikipedia

    en.wikipedia.org/wiki/Digital_display_advertising

    Digital advertising strategies that largely rely on Re-targeting or repetitive exposure across websites and platforms are more likely to face the issue of display ad fatigue. Most common example of ad fatigue is Youtube Ads, Published by Google Ads Advertisers around the world.

  5. Invite Media - Wikipedia

    en.wikipedia.org/wiki/Invite_Media

    Invite Media is a display advertising and exchange bidding company that was acquired by DoubleClick, a subsidiary of Google Inc., on June 3, 2010 [1] [2] for $81 million. [3] Prior to Google's acquisition, Invite Media partnered up with AlmondNet, a data aggregator and intellectual property licensor.

  6. Demand-side platform - Wikipedia

    en.wikipedia.org/wiki/Demand-side_platform

    Online advertising serving process. The functionality of the DSP often depends on the format of the media. For example, DSPs that advertise online can see how people behave after viewing an ad, whereas this is not possible in outdoor advertising [5] or television and radio, where the advertising constitutes a one-to-many approach.

  7. Google pulls McDonald's negative reviews over arrest in ...

    www.aol.com/news/google-pulls-mcdonalds-negative...

    By Kanishka Singh. WASHINGTON (Reuters) - Google on Monday removed derogatory reviews about McDonald's after the suspect in the killing of UnitedHealth executive Brian Thompson was arrested at its ...

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