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Test construction strategies. Test construction strategies are the various ways that items in a psychological measure are created and decided upon. They are most often associated with personality tests but can also be applied to other psychological constructs such as mood or psychopathology. There are three commonly used general strategies ...
Ernest Dichter. Vienna, Austria. Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study ...
A psychological test is often designed to measure unobserved constructs, also known as latent variables. Psychological tests can include a series of tasks, problems to solve, and characteristics (e.g., behaviors, symptoms) the presence of which the respondent affirms/denies to varying degrees.
Common factors theory, a theory guiding some research in clinical psychology and counseling psychology, proposes that different approaches and evidence-based practices in psychotherapy and counseling share common factors that account for much of the effectiveness of a psychological treatment. [1] This is in contrast to the view that the ...
Rorschach test. The Rorschach test is a projective psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex algorithms, or both. Some psychologists use this test to examine a person's personality characteristics and emotional functioning.
Observational methods in psychological research entail the observation and description of a subject's behavior. Researchers utilizing the observational method can exert varying amounts of control over the environment in which the observation takes place. This makes observational research a sort of middle ground between the highly controlled ...
Psychological evaluation. Psychological evaluation is a method to assess an individual's behavior, personality, cognitive abilities, and several other domains. [a][3] A common reason for a psychological evaluation is to identify psychological factors that may be inhibiting a person's ability to think, behave, or regulate emotion functionally or ...
A research design typically outlines the theories and models underlying a project; the research question (s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [1] A strong research design yields valid answers to research questions while weak designs yield unreliable, imprecise or ...