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The original Vans skateboard logo was designed in Costa Mesa, California, in the 1970s by Mark Van Doren, son of then-President and co-owner James Van Doren, at age 13; Mark's design was a stencil, allowing the logo to be spray-painted onto his skateboards. The design was incorporated into the heel tab on Style 95, an early Vans skateboard shoe.
Vans Half Cab was Steve Caballero's second signature shoe offered from Vans. This shoe came out 3 years after the Caballero. The new generation of skateboarders had been cutting the original Caballero into a mid top to help them perform more technical street flip tricks. Steve Caballero noticed this and Vans decided to offer a mid top version ...
He then went on to skateboard professionally for Real Skateboards (owned by Deluxe Distribution) from 1990–1994, and The Firm Skateboards (now defunct) from 1995-2000. Agah spent 14 years on the Vans pro skate team. He was sponsored by Black Label Skateboards from 2000-2017 until he rejoined Powell Peralta, the brand he rides for to this date.
Alva started his long relationship working with Vans in 1974, helping to design the off-the-wall skateboard shoe, the original skate shoe. Alva's father had been buying Vans shoes for his kids since they were young. Vans was established in 1966 and was the shoe of choice for the Santa Monica youth culture. [3]: 124 [7]
Grosso was an unofficial historian of skateboarding, always there to share a story and insight into skateboarding with the younger generation of skaters. [2] This love of skateboard history morphed in Grosso's popular YouTube show “Love Letters to Skateboarding.” [6] Jeff described the history of skateboarding as "so f--king muddy and grey.
He used a dog graphic on his skateboards in the 1990s and early 2000s. [7] He also was sponsored by Vans and had a signature shoe in 1997. [7] After almost 25 years, he left Birdhouse to form his own skateboard company, Willys Workshop in Rancho Peñasquitos, San Diego, California. [1] [6] [2] [9] where he now coaches skaters for his brand. [6]
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